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I believe there is a gigantic market, currently almost totally ignored, for selling 20 year term to 60-year-olds (for example) to mitigate the loss of Social Security income if one spouse dies early in retirement.
Obviously it has to be explained properly and accurately, but that is a potential multi-billion-dollar market that is going begging at present, as far as I can tell.
Are you talking ROPTerm or a Protective Classic type term or regular term? If regular term what happens at age 81?