- 1,912
For one, I think it is a failed system for the individual agent. When agents fail, they roll up debt.
Two, I want to work with entrepreneurs. I want them to have some skin in the game. When they're paying for the leads, they take ownership and they do better.
Three, we use direct mail. At 20 leads a week, I would have to front $2400 before I even see any sales. It could work, but the risk level would be insane.
This is where telesales has the edge. They can invest in cheaper lead sources, in bulk and not be bound by a small territory.
If an agent fails out with them, they can resell the lead to anybody contracted in that state.
I dont have those options. If somebody decides 4 weeks after I drop mail that they want to go work as a Walmart Greeter, I'm out $2400 without an easy way to offload those leads.
Now I've convinced myself to start a telesales agency haha! J/K
This is why most IMO's dont have a free lead platform. If done correctly, the overhead will become a behemoth of an expense.
In my opinion, its easier to transfer that risk to the agent and lower your margins. But the roll up debt is riskier with that model, than the captive model.
All in all, there is a market for both. Some agents will only work for high comp and some agents will only work for free leads. But in my experience, the agents with free leads will stick it out longer during tough times than an agent with high comp.
I would venture to say, when done correctly and recruited ethically, that agents in both scenarios can end up netting the same money.