While I am not an FE agent, which I have been told many times. I write a little SIWL. My $100+ a month premiums stick much more the few $20. Premiums I might sell.
Had a manager back in the debit days that had this theory when someone was difficult to collect and about to lapse all the time. "Sell them some more. They aren't paying enough to be proud of it" Amazing how often that seemed to work.