- Thread starter
- #31
- 11,997
Blogging works, but your blog topic has to resonate with your target market. I am not in the Med Supp arena but in reading your post on Plan N, possibly the information is way too dense for a 65+ year old individual looking for a Med Supp? Definitely could be a conversion issue.
MatthewC
Expert
- 89
Thank you for your opinion. I appreciate your honesty and think there is some value in your constructive comment. Interesting choice of words though "Dense"
My thoughts on this actually open up a completely different topic: should we approach the T65 senior differently than the older, over 70 crowd? There was a generational change in technology in the late 90's and those turning 65 now were active and in their mid 40's --they had to adapt to the new technology and keep more mentally sharp than those just 10 years older. The T65 group is used to an entirely different level of "research".
While the article (and others) may be more detailed than some people would prefer to read, I have had multiple discussions (especially with the T65 seniors) where much more detail was requested on Medicare and plan coverage. In fact, this article was written in response to the in depth questions often asked of me.
Still, I understand where you are coming from. Maybe I am wrong, but there seems to be quite a gap in desire for information between the T65 and those already 74+. That gap is exaggerated when we also consider those with regular internet access and those without.
If I were writing for the over 70 group that has never had internet access, I would definitaly tone down the detail and stick to bullet points.
Thank you for your opinion. I appreciate your honesty and think there is some value in your constructive comment. Interesting choice of words though "Dense"
My thoughts on this actually open up a completely different topic: should we approach the T65 senior differently than the older, over 70 crowd? There was a generational change in technology in the late 90's and those turning 65 now were active and in their mid 40's --they had to adapt to the new technology and keep more mentally sharp than those just 10 years older. The T65 group is used to an entirely different level of "research".
While the article (and others) may be more detailed than some people would prefer to read, I have had multiple discussions (especially with the T65 seniors) where much more detail was requested on Medicare and plan coverage. In fact, this article was written in response to the in depth questions often asked of me.
Still, I understand where you are coming from. Maybe I am wrong, but there seems to be quite a gap in desire for information between the T65 and those already 74+. That gap is exaggerated when we also consider those with regular internet access and those without.
If I were writing for the over 70 group that has never had internet access, I would definitaly tone down the detail and stick to bullet points.
I dont think so, I just think that most prefer an easy read and a more warm open feel then a business wordy feel, The more complicated information feels the less they are interested
Not sure this applies to just the over 65, I feel like the general public on many issues sides with the easy sounding answers, Even when not true, Faster then
the true documents that might take a little work to read through
As sad as this is, I do think there is so much info to take in from every area of life that and easy read with no complication is much easier to gain intrest
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for instance even me if I am just browsing around and I come across something I am kind of interested in, If I open it up and find it is very wordy or takes to long to get to the point or the nuggets I am looking for I move on (unless I am really trying to search a thing out and there are not many resources)
But if it is broken up easy to read gets to the bullet points quickly and an easy read I might find myself going further and maybe signing up or buying something when I did not expect to
I agree, but need to clarify that I was not looking for shortcuts.
Keep doing exactly what you are doing if it is working for you.
- 711
Just blog less. I would cut back to once or twice a week rather than use spun content.
Good advice. Thanks!
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