Well, they do a great job of building the brand..To the agent and in their client presentation... "no one else does what we do" "No one else offers Funeral Advantage", etc. And, they use that branding to justify the higher prices to the client. You don't have to a part of them or even like their methods to see theyr are masters in their niche in the world.
Yes, they do branding well. They do brainwashing well too. Just kidding, yet I'm not. Many of these videos you see are made by someone who has never done anything in insurance with any other company but LH. So many times they just don't have anything else to make a true comparison.