Thanks guys!
I've been short on time, but wanted to at least try this out, so I went out three separate times for short periods to see what I think of it. Three different demographics covered.
-1st time by myself, went to a middle/low mid class predominately White neighborhood on a Saturday afternoon. I only had 45 minutes (I know that's not enough time) I knocked 9 doors, spoke with three, set one appointment. I was using a survey. (One lady talked my ear off)
-2nd time I went to a predominately Middle/Low mid class Black neighborhood. Went with a partner on a week day late afternoon. We're an odd couple walking together as I'm a 58 year old 5'6" white dude and He's a good looking young 6'7" Black dude. I figured we'd do better in a neighborhood like that together. Again we had a short time to knock, but he wanted to see what it was like. Knocked 14, spoke with 4, one lead for a business owner looking for someone to take over the 401(k) for 25 employees. Again, used a survey.
-3rd time was a Saturday Morning in an upscale predominately Black neighborhood, again with my Buddy. 20 door knocks (These houses were far apart so we did a lot of walking for those knocks) spoke with 5, and got one very solid appointment for Life insurance. This time we got rid of the survey, and just went right to what we do (Though not as eloquently as I will now with my revamped script)
My takeaways: This definitely works. I need to set aside some evenings for this. Black people ARE nicer, as you've all said. I need to find a Mid/Low mid class neighborhood with more young families. On Saturdays, I need to set aside 3-4 hours for this.
This Saturday I plan to finish canvassing the Upscale Black neighborhood. Unfortunately, there aren't many of those in my area. I live in the most segregated cities in the US. Because of that, even many of the African-Americans making 6 figures plus still live in rough neighborhoods. Even my 6'7" buddy won't do D2D in those places. I've been researching and think I've found the right neighborhood for what I'm trying to do.
Thanks for the help!
I've been short on time, but wanted to at least try this out, so I went out three separate times for short periods to see what I think of it. Three different demographics covered.
-1st time by myself, went to a middle/low mid class predominately White neighborhood on a Saturday afternoon. I only had 45 minutes (I know that's not enough time) I knocked 9 doors, spoke with three, set one appointment. I was using a survey. (One lady talked my ear off)
-2nd time I went to a predominately Middle/Low mid class Black neighborhood. Went with a partner on a week day late afternoon. We're an odd couple walking together as I'm a 58 year old 5'6" white dude and He's a good looking young 6'7" Black dude. I figured we'd do better in a neighborhood like that together. Again we had a short time to knock, but he wanted to see what it was like. Knocked 14, spoke with 4, one lead for a business owner looking for someone to take over the 401(k) for 25 employees. Again, used a survey.
-3rd time was a Saturday Morning in an upscale predominately Black neighborhood, again with my Buddy. 20 door knocks (These houses were far apart so we did a lot of walking for those knocks) spoke with 5, and got one very solid appointment for Life insurance. This time we got rid of the survey, and just went right to what we do (Though not as eloquently as I will now with my revamped script)
My takeaways: This definitely works. I need to set aside some evenings for this. Black people ARE nicer, as you've all said. I need to find a Mid/Low mid class neighborhood with more young families. On Saturdays, I need to set aside 3-4 hours for this.
This Saturday I plan to finish canvassing the Upscale Black neighborhood. Unfortunately, there aren't many of those in my area. I live in the most segregated cities in the US. Because of that, even many of the African-Americans making 6 figures plus still live in rough neighborhoods. Even my 6'7" buddy won't do D2D in those places. I've been researching and think I've found the right neighborhood for what I'm trying to do.
Thanks for the help!