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- #41
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I agree, many new agents do not know or have not been taught how to make a complete presentation. But poor training is not what we are talking about.
During the low point of my career when I was managing new FE agents, the ones that chose not to use the presentation book would do an entirely too long or too short warm up, talk about how expensive funerals are, mention whatever high notes that they could remember, and then give their prospect a rate sheet.
It was sloppy, inconsistent, and only the lay downs were sold.
Using a presentation book helps new agents cut their playbook in half. They only have to remember to find out: F.O.R.M., WHY, WHO, and WHAT, and then get to the presentation book and close.
In addition to helping the agent be more thorough, a presentation book also shows your prospect IN WRITING:
The avg cost of a funeral
Itemized expenses
Possible additional Final Expenses
That rates never go up
That benefits never go down
That benefits begin immediately
That benefits are paid tax free
I never ran an appointment with a newer agent that could remember half of these things without a visual aid, because "they didn't want to be to salesy".
Touche' - I guess a good solution, would be to use a "fact finder" in the beginning - like others have suggested - and then switch over to the presentation book (flip-chart) if warranted.