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The only exclusive leads are referrals. Even then you should anticipate the referral has talked to a number of carriers, attended meetings and talked with any number of agents.
By then they are completely confused and a good agent should be able to bring them home. But referrals are by no means a lay down.
Lead vendors may SAY they only sell 2 - 4x but how many of those leads are sold to phone mills?
More likely is they are sold 6x or more.
Right on. If a call center buys a lead, that will be worked by potentially dozens of agents.