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You know much more than I do about all these other carriers. If premium charged for the risk is not what does these companies in then it must be their mgmt.? Or adverse selection?
With 5-Star I would say it was both of those. Definitely. If you could design a product that was perfect for attracting all the bad agents, they did it. And once it was out of the bottle they signed up everyone. That was a classic case of what not to do.
Settlers: My guess is that the product was profitable. Had to be because it was priced high and mainly only accepted healthier cases. But it wasn't attractive enough to get much past $10,000,000 in sales annually. So that whole company did about the same volume of business that my small agency does. But they had 50 employees plus a parent company and stockholders to answer to. We have four employees. So I think Settlers problem was they just weren't a sales minded company. Wouldn't take the risk to become a truly competitive product. The low volume and high overhead made them unattractive to their investors.
London Life? Your guess is as good as mine. Learned from his mistakes I guess. Lincoln seems to be a money maker now.
Shenandoah: very bad investments. They were invested heavily in the sub standard mortgages when that all came crashing down. And they were not "too big to fail" like AIG so no bail out money for them.
ForeThought- Lack of interest in that market. When the Devlin Group bought out ForeThought from Hillenbrand Industries the FE and Medicare products were already planned and in the development stage. But the Devlin Group had no interest in those markets or even in Funeral PreNeed which ForeThought was the Market leader in. They bought the company because it was an A Rated Company licensed in 48 states and was a bargain price for them to launch their annuities with. They just let the other stuff run it's course.