Full Color Med Sup Mailer with Graphics

[azmedsupagent]

Emptyeternity. What products are u selling with these mailers designed by this American woman?

 

[Justin Bilyj]

Final Expense...I wouldn't do a mailing for medicare unless its T65, too many MA up here.

 

[azmedsupagent]

Just checked out odesk... I see now why you specified "American woman" lol!

 

[pbbaseball]

i do some branded 4color company specific mailers, but don't get great results from t-65. They work well on the 70-75 market though

dont get as many back, but when they do, you usually sell them.

definitely good to look at cms data for MA penetration before you drop a MA or Med supp lead piece to a particular area. we have some counties in NC where there are 45-50% MA penetration, so half of your med supp cards automatically go in the trash

 

[azmedsupagent]

So your saying that between a plain black and white post card and a full color post card with simple design elements both worded exactly the same that the plain black and white card will pull a higher return?

 

[pbbaseball]

i've never cross tested, but if I had to guess, color will make a negligible difference.

I've heard some say that different color cardstock can help it stand out. only things i've done are yellow/orangish, and black/white. didn't notice much of a difference, so I stick with black and white because its cheaper.

let us know if you find differently!

 

[azmedsupagent]

So this is kind of what my card will look like. Im taking off the phone number and its just going to be a gloss bifold zip pack perforated brm card on the inside will be a simple request for information.

 

[Tahoe Ray]

So this is kind of what my card will look like. Im taking off the phone number and its just going to be a gloss bifold zip pack perforated brm card on the inside will be a simple request for information.

You're missing a number on your phone #....

Seriously, I don't do this type of product but I like it from a marketing aspect. I would eliminate the first "and" ( use a comma) but is it interesting and catches my eye.

I'm sure some others on this forum who specialize in this type of strategic, targeted marketing will have more insightful input but for a lay person... I like it.

 

[carroll]

Get the free ones from Mutual of omaha...get a list of 300 people....mail them the same card every 10 days (3 mailings) then cold call them. If you wait on them to call you, someone like me will have already sold them.....

 

[Chazm]

Unfortunately the nicer the card the lower the response. You would think even though your responses are lower that they would be better qualified leads. Nope

Stay generic