Id Like Your Opinions on This Lead Issue?

TDFnCali

Guru
1000 Post Club
3,165
California
I don't get very many mailer leads per month, only 40 + 10 tele leads. I started exclusively on old mailer leads back in Feb, then a begin to get new leads in April (only 30/mo), then added the tele leads & by the end of May I was up to my current flow above.

I intentionally started like this so as to not get overwhelmed with a lead bill, and my plan was to go to 60 mailer leads this month & ultimately going to 60 + 20 tele leads a month. But Ive hit a stretch where I cant afford to do so yet cause my appt cancellation or no-show ratio is thru the roof now. On top of that I cant get ahold of several other ppl due to various reason (avoiding me after initial contact, vacations, busy, or just NEVER got ahold of them) plus all the other nonsense all of us FE agents run into...just tenfold!

My upline has advised me to get MORE leads cause I dont have enough to give myself a chance...and while I agree the amount Im getting isnt enough to make what I wanna make in this biz. Where Im having a problem understanding this logic is, if Im closing a much lower % then I'd like (and used to in the beginning), then how does having more increase my %?? It increases the # of ppl to see, yes, and I should get more apps with more leads...I got that! But how does more leads increase my %?? If Im not closing 25%+ now, I dont see how more leads helps....it just increases my app count at the expense of a much higher lead bill.

I feel I need to increase my closing % before I take on more leads, but he feels more leads will increase my %. Im also scared more of the same kinda leads Im getting now will just mean more frustration (cancellations, no-shows, never home, never answers phone, etc).

But, Im open to whatever makes me better....so am I missing something here??

Thanks in advance....
 
Two words for you, commission breath.

Odds are, you are scaring people off because you don't have enough business so you really need them to buy. More leads will help solve this by giving you more opportunities and hopefully you won't be as stressed.
 
People can smell, taste, see and feel desperation. You need to loosen up. For leads you can't reach go and see them if they are busy set an appt for the next day. Your goal is to help people when they sense this they will talk to you.
 
How's the teleleads working for you?

And you're working WAY too little leads -- you need 80 to 100 minimum with a 20% to 25% closing ratio.

JD's the exception.

This I know from a long term view point....thats why Ive steadily increased the amount of leads Im getting. I'm just very hesistant to increase again, since my closing ratio has been getting less & less lately. It was on an upward slope, thus I was increasing my leads....now its downward!

As far as comm breath, Im open to anything I maybe doing wrong, but I would think that could be the problem if I was SEEING the ppl & just not selling! Im setting appts via phone or door knocking as always, smiling the way Ive always done it....but when its time for the appt, they no show or cancel (at the door or on the phone). Im seeing very very few ppl for the reasons started above....so Im pretty sure thats not it!

My logic is, whateva my closing ratio is with 40 leads, it'll be the same with 80-100 leads....my upline disagrees! So maybe Im wrong...but I dont see it how more leads = better closing ratio!
 
Go back to your initial training. Review, review, review, not only does the angst show, but you may be doing short cuts. We get so caught up in the problem that the problem over whelms us. Then we can't see the forest for the trees. Been there. Best Wishes.

Don't become afraid of the contact, customer or lead. Don't be timid, or have cold feet. Relax but, be tenacious.
 
Where are you dropping leads? What communities did you get the best leads from?

Why not drop again in those areas (or similar ones) again?

I've gotten **** for leads in certain areas, and gold mines in others. Don't waste your time on unproductive areas where people have money.
 
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