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Quite true.
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I'm not a big fan of any of the lead generators because it's such a small part of the process. I think you're far better off by setting up a one page site that offers very SPECIFIC information that is of potential interest to a very SPECIFIC audience. In order to get the information they need to opt-in to receive additional information from you. That's how you then build the trust and credibility. You can drive as much traffic as you want by writing articles and posting them on ezinearticles.com leveraging the key words you want in both the title and the first sentence. Once you get the hang of doing this you'll discover it isn't difficult and you'll get as many leads as you can handle.
Gonna...I think gentlerain is making some very good points. A good website, expert SEO and consistent and informative content will indeed lead to sales.