So these direct mail fixed cost leads national Imo's are selling to agents for $30 plus dollars a lead . What is their cost ? $20 ? No ones ever disclosed that . We know FB leads cost around $8-$10 and are being sold for $20 plus
THEIR cost is of no concern. The only thing that matters is this.
Can you generate equal quality for less money?
Are you making money from the $30 leads?