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I disagree with Greg if he really doesn't care whether the beneficiary uses a benefit that was sold to the client. (I don't think he really doesn't care. He was being somewhat hyperbolic in order to make a point.) I always stress the importance of my client's beneficiaries calling me at claim time so I can coach them. If I was selling a benefit like LA, I would try to make doubly sure the beneficiary made use of it.
On the other hand, I agree with him about not being so focused on price. I'm independent, so I get to consider price for my clients. But it's not the only consideration. My main concern is to provide products and services that are best suited to my client's situation.
Then there are those agents who won't thrive in an independent situation with multiple carriers. They do better by working with one company that will be able to handle most of their clients' needs. Price is only a consideration among the different products from that one company. SL is well suited to that type of agent. As for me, I've been captive a couple of times in my career and was successful at it. But I always found it too confining.
On the other hand, I agree with him about not being so focused on price. I'm independent, so I get to consider price for my clients. But it's not the only consideration. My main concern is to provide products and services that are best suited to my client's situation.
Then there are those agents who won't thrive in an independent situation with multiple carriers. They do better by working with one company that will be able to handle most of their clients' needs. Price is only a consideration among the different products from that one company. SL is well suited to that type of agent. As for me, I've been captive a couple of times in my career and was successful at it. But I always found it too confining.
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