It's doorhanger season!

What about posting signs around?

I don't know about you guys but everywhere I look in my area there are those little signs on stakes. When-ever there is a new housing complex being built the entire sorrunding area is plastered with these signs.

I know that some areas do not allow them, and some have fines.....

But if you are in a area where you see them all over the place it is worth a try.

Kinda like a billboard, or Bench sign only smaller, and much cheaper.
 
Hey, put them on telephone poles to!

I really can't speak for other areas, but in the Bay Area, if you are in an incorporated area, neither of these are allowed, and the penalties imposed will far, far, far outweigh any short term benefits.

In addition (or even more importantly), you need to think about what image you want to project. Signs on stakes give the impression of sleazy, slimey, greasy grimey gopher guts. If that is the way you want people to think you do business, have at it. Of course, this is my opinion, your mileage may vary.

I've known people who did very well with signs. I've known people to pay a fortune in fines. I personally wouldn't do it.

Dan
 
I agree that is true for many areas.

I am checking right now on the laws for my areas.

I don't agree with just posting them everywhere, but a few well-made well placed signs may be a good idea.
 
Anything will work if you do enough of it and do it often.

There are two questions you need to ask.

What kind of image are you projecting?

and,

What does it cost to get a new client?

Personally, I can't say I have ever bought anything advertised on a telephone pole or taped to my mailbox. The guys who drive around in the 68 Pinto putting menu's and gutter cleaning services on my mailbox never get a call from me. When I retrieve their junk I immediately throw it in the trash.

I have on occasion perused a bulletin board with tear off tabs, flyers & business cards and have called a few people there. Most of the time I was looking for prospects and would call to pitch them on health insurance (particularly if they are self employed).

I did call about a Volvo 1800 a few years back. Always wanted one of those cars . . . just thought they were cool looking. Did go see it. Drove it. Didn't buy it.

And I don't buy anything from telemarketers either.

I have been tempted to send $300 to the Nigerian's who need my help moving $400,000 back into the country but so far I have resisted.

Neither do I buy Viagra online nor have I invested in those offers to make my Johnson bigger.

So maybe I am not the kind of buyer you are seeking to attract, or maybe I am like most folks and just ignore some advertising.

The closest thing to impulse buying (other than the Snickers at the checkout counter) happened a few weeks ago. My laptop was about to crap out so I was looking for and did buy an Acer that cropped up on Dealcatcher.

The price was right so I ordered it.

A few days later Dell was running a special on desktops and I ordered one of those. My wife gave me hell for buying two computers. It didn't matter that I saved $500 on the two but that I dropped a grand on 2 computers within a week.

Gotta admit that is very unusual for me but I can't believe how fast these things are. My old systems running on 2000 (desktop) and XP (laptop) were tortoises compared to these machines.

But the thing is, I was looking for something and responded to an ad. I don't think I would have bought from a telephone pole sign, a magnetic sign on a car, a doorhanger or pull off tab.

I suppose that kind of advertising works for some folks but I never really cared about going down that road.
 
Have you ever considered buying a laptop or PC from Dell (refurbished)?

My Father-in-Law has bought two that way, and got great deals. I was thinking of doing the same thing.

Re Dealcatchers, I have that in my favorites. Are the deals good?
 
I looked at refurb Dells. Minimal savings compared to new on sale.

The one I ordered (Inspiron , 3G ram, 500G HD, Dual core processor) was $500 . . . saving $300 off the regular price. Similar pricing for refurb (at least when I was checking) about $80 less.

Dealcatchers has some good deals, some so-so. They also have printable coupons that are good.

If you are in to Ebay & Craigslist, you won't like Dealcatcher. Good deals on new stuff.
 
Bought a computer for my son on Saturday - $125 on Craigslist - guy lived 10 minutes from me. Dell Pentium 4 - four years old - whole kit and caboodle - runs great. For $125 he can abuse it all he wants.
 
Another important factor to consider is the timing of it all. You would not have bought the laptop had your current one not been about to Hillary out. The ad that you saw happened to reach you at the right time with the right message. How many previous laptop ads did you see and disregard? Probably tons, many of which you didn't even notice.

You could put up a 1000 doorhangers or send 1000 postcards and almost all of the people will completely disregard the message. However, some of them will have just had their current policy or job crap out on them and then you have someone who notices the ad and then buys.
 
Timing is everything.

So are the signs.

Two guys are fishing. One guy is catching fish right after the other. Guy number two isn't catching a thing.

#2 asks #1 how he is able to catch so many fish.

#1 says it is all in the signs.

What signs?

When I get up to go fishing, I look over at my wife. If she is sleeping on her right side, I fish off the right side of the boat. If she is sleeping on her left side, I fish off the left side of the boat.

So, what do you do if she is on her back?

. . . .

I don't go fishing.
 
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