Leads

I guess it depends were your located.The op wants to mail near a big city. I assure with no income parameters he'll get 50-75% responses from dead broke project areas. I've run dm's near
Big city's with life insurance in it and most have no idea why they even mailed the card in much less if it says life insurance.

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Agent 5 are you sure 360's fixed cost leads allow you to mail to incomes like 15-50k?I know you can exclude zip codes.

Yep, they just charge a few bucks more!

My style requires lots of leads and I can't afford to fudge with the income or age....

I write em all....
 
I am buying my first lead drop in more than 20 years and Chris said to expect about 1%, buying 20 Thad leads in the same area. I wrote 1 FE case last month so I am ready to run.

There is more to it than picking a lead and mailing to $15-50k in income.

You have to target your market to your end customer. FE is sold more to African Americans and Hispanics. This group has the largest response rate. In my experience 90% of the responses are from this group.

So mailing to an area that has 70% Caucasians will waste 70% of the Cost of the mailing as only 5-10% of the responses will be caucasion, in my experience.

I use a very qualified piece with Life Insurance plastered all over it. The mailer is custom and I eliminate Caucasians from the mail list. Chris/LeadConnections.com will charge you $15/1000 more on the mailer, but you save about $230/1000 not mailing to people that will not return the DM piece. I have found that targeting by race, income and ages have increased responses on a tight lead by 50-100% in areas with 40-70% caucasians.

Lee, Chris at LC has all my pieces and I would be happy to share with you, contact me to discuss further or call me at the office anytime.
 
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There is more to it than picking a lead and mailing to $15-50k in income.

You have to target your market to your end customer. FE is sold more to African Americans and Hispanics. This group has the largest response rate. In my experience 90% of the responses are from this group.

So mailing to an area that has 70% Caucasians will waste 70% of the Cost of the mailing as only 5-10% of the responses will be caucasion, in my experience.

I use a very qualified piece with Life Insurance plastered all over it. The mailer is custom and I eliminate Caucasians from the mail list. Chris/LeadConnections.com will charge you $15/1000 more on the mailer, but you save about $230/1000 not mailing to people that will not return the DM piece. I have found that targeting by race, income and ages have increased responses on a tight lead by 50-100% in areas with 40-70% caucasians.

Lee, Chris at LC has all my pieces and I would be happy to share with you, contact me to discuss further or call me at the office anytime.

That is very cool of you Skipper. I did use Chris. I looked at the demographics and drove around the zip code I picked. lower income working class. I picked #179. I was not going to do any lead drops but I have a couple thousand sittin in my SNL account that was begging to be spent. I am like that old man with a coupon. Not trying to reinvent the wheel that is for sure. That and this is going to be a filler for other things I have going on. I will give you a call.
 
That is very cool of you Skipper. I did use Chris. I looked at the demographics and drove around the zip code I picked. lower income working class. I picked #179. I was not going to do any lead drops but I have a couple thousand sittin in my SNL account that was begging to be spent. I am like that old man with a coupon. Not trying to reinvent the wheel that is for sure. That and this is going to be a filler for other things I have going on. I will give you a call.

OMG, OMG, OOOOOMMMMMGGGGG!

I can't wait to hear about this....you might, just might have to stop saying, "I'm not an FE agent"
 
OMG, OMG, OOOOOMMMMMGGGGG!

I can't wait to hear about this....you might, just might have to stop saying, "I'm not an FE agent"

If I can string two FE sales together in the same month I am going to start recruiting.

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OMG, OMG, OOOOOMMMMMGGGGG!

I can't wait to hear about this....you might, just might have to stop saying, "I'm not an FE agent"

That is what she said..............:1cool:
 
If I can string two FE sales together in the same month I am going to start recruiting.

Haha...that sounds about right....the qualifications to recruit aren't very high.

FYI...Greek women are not nearly as good looking as Hungarian...who would've thought?
 
There is more to it than picking a lead and mailing to $15-50k in income.

You have to target your market to your end customer. FE is sold more to African Americans and Hispanics. This group has the largest response rate. In my experience 90% of the responses are from this group.

So mailing to an area that has 70% Caucasians will waste 70% of the Cost of the mailing as only 5-10% of the responses will be caucasion, in my experience.

I use a very qualified piece with Life Insurance plastered all over it. The mailer is custom and I eliminate Caucasians from the mail list. Chris/LeadConnections.com will charge you $15/1000 more on the mailer, but you save about $230/1000 not mailing to people that will not return the DM piece. I have found that targeting by race, income and ages have increased responses on a tight lead by 50-100% in areas with 40-70% caucasians.

Lee, Chris at LC has all my pieces and I would be happy to share with you, contact me to discuss further or call me at the office anytime.

I guess I am screwed since I live in a state that is 95% or better caucasian.
 
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