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you are with a funeral home. That is a different division of Lincoln H. You will never get the life leads. You will only get funeral home pre need leads.I work for Lincoln Heritage, but not in the final expense arena, I sell pre-need for a funeral home. I don't pay a dime for the leads and they set my appointments for me. Is the premium high? Yes, because they aren't paying for the policy until they are 95 years old. It's a set period of time, 3, 5, 10 and 20 years, so ultimately the premium IS higher. Gimicky? Don't know what that means. They are the most user friendly insurance company I have ever worked with!