Multiple Websites, Will It Work?

[TransferMan]

Would having multiple websites with key words in the web address be beneficial? As an example:

1. orlandofloridainsurance.com
2. browardcountyinsurance.com
3. cocoabeachinsurance.com

and so on and so on..

It is always better to have keywords that represent popular search terms in your domain name.

If you really want to get on top of it:

1. When looking for a solid domain name for your business, do a search to find what the most popular search terms are for what you offer.

2. Plug these terms into Google to find out how many "competing results" each term has. Look for popular search terms (decent monthly search frequency) with 1 to 2 million competing results.

3. Once you find a search term that offers a good mix of search popularity and has somewhat limited competition, pick this domain name and base much of your subsequent (or at least preliminary) SEO strategy around it.

This is how you determine what SEO battles you can win.

Mike Merten

 

[folsomca]

Multiple websites is the way to go. You automatically increase your chances.

1. When a shopper is presented with a choice, it increases their chance to commit (sale). In this case, really there is a single choice, but it makes the shopper think there is many, therefore to commit to sale thinking they reviewed multiple offers, when really they looked at just 1.
2. By having more websites out there, realistically you provide the shopper more choices that are provided by you. Your goal is to own a few thousand, to make a dent in current pool of insurance websites that have a ranking in the search engines. Once you gain a share in the indexed insurance website pool you are almost guaranteed to get that share of organic traffic.

Having 2 or 3 websites is just a hassle. You need to think on a larger scale, then it makes sense. Just because you have those keywords in your domain name does not mean you will get listed anywhere near the top. The only think that domain name keywords determine is your PPC rate if you decide to park the domain name. Insurance keyword related domain names payout very high PPC rates from domain name parking companies.

 

[Alex1]

It's not a bad idea, besides you can always redirect them to your main site, so you wont have to maintain 2, 3, 10 , 100 sites.