Never Pay for a Lead Again!

My first two years in insurance I sold 80% of my policies by door knocking!!!!
I was horrible on the phones but was more comfortable doing it in person.....it is also harder for people to blow you off if your on their door step already then it is to hang a phone up!!!
 
Hey Empty.....

Awesome job there fella.....Got to admire the risk of going door to door....Thanks for the pointers.....The fun thing about field work is that it never gets old as there is something different everytime.....Maybe it does get old, walking on your feet but other than that....it is awesome to go and talk to new people everyday
 
I have been ruminating on door knocking cold for FE, got a ton of flack from other agents saying it couldn't be done.
Yesterday I went out, at 11:30am (it took that long to build myself up to do it), and I door knocked fifteen doors, talked to two people. One said he didn't need it, BECAUSE HE WILL BE DEAD! lol, and the other woman is a lead for medicare and final expense (she has a 9k paid up policy and she is younger), gonna send her a SOC card today.
I quit after awhile, nobody was home, and apartments were a waste of my time. Wanna know what else is a waste of my time? High Income Neighborhoods. So I was in the wrong part of town.
This morning, reorganized my data, found the parts of town I want to be in, and off I went.

First door I knocked on, BAM! Sold 2 policies. It woulda been better except I was taking them down the wrong application, of which the right one I forgot at the office! Had to quickly save it and go with door #2, SETTLERS!

It was a ton of fun! I am also shopping their auto and home, and I have an appointment at the end of the year to review his medicare. All from knocking just ONE door.

Quick notes I learned. Don't offer to SAVE people money, saving money for people is like trying to convince them that something is free when it isnt. Offer them,

"If you could have MORE coverage for what your already paying, is it worth 10 minutes to take a look"?

That appeals to the GREED button more than SAVING them money.

I thought about going back out today, but I have a ton of cases to complete for commercial, auto, health and some paid up at 65's.

So why write this? To show agents you don't need to wait weeks for a mailing, just GET OUT THERE and ask!! process bodies!!

p.s. wanna easy way to intro if you are stuck for cash? Grab a senior mailing that you see locally (my father gets a ton), and just tell them that the company had sent this about 3-4 weeks ago/recently, and your just stopping by to see if they already have a plan that covers their funeral and other final expenses, technically your not lying:yes:


I would like se the post where someone told you it couldn't be done.
 
Yeah and no form of prospecting is exactly fun either. You either commit to making tons of calls, knocking on tons of doors, or spending a good deal of money on leads to work.

Which methods are more effective and the easiest can be debated all day but none of them are what I would call fun. If there was than we would all be posting about how much fun we had everyday!
 
Emptyeternity,

Thanks for posting this. Looks like a very workable alternative. Do you just knock on doors you have on a list or do you knock on all in a neighborhood?

Reardon,

You are so right about the numbers.

Andy
 
I was knocking cold off a list, I also have aged leads from an agent that only takes low hanging fruit in the same area as my cold list. But as I was walking down the streets I noticed, people were home. It occurred to me, these are BODIES too, why don't I knock these people I sell health, auto, home, renters, life, etc. I might just start to do that, not only does it fill in your time between leads, aged leads, and cold knocking seniors, but I gotta believe the numbers have to work with the other people at home. If you have enough balls to knock cold, why not the others too!?
I did ask a woman who was raking her lawn if she wanted to buy life insurance, no skin off my back! We had a mutual laugh when she said no. If I am going to knock others around for other insurance, I will develop a flyer of sorts to leave behind.
Also, I have new homeowner's data, I want to knock for mortgage protection as well.
This is my reasoning for all of this..........ACTIVITY! (back me up Full Throttle).
If you ask enough people who are home,
If you leave behind a flyer to those you talk to,
If you cold knock seniors,
If you leave behind a postcard mailer they need to put a stamp on for more information,
If you leave a flyer/postcard for mortgage protection for new homeowners,

If you route it all along the way, than all this activity will breed results.
 
I was just speaking to someone else about this yesterday and he too said that this was a very good method vs cold calling on the phone.
I've only sold on the phone, hard for me to wrap my head around doing this in person, time to step out of my comfort zone!
 
I did ages 62-71, because age 62 is the earliest you can receive social security, at this income level, its a real possibility they opted for early retirement. If they are on SS then its a guaranteed paycheck, they are on a fixed budget, or they have a direct express ss debit card (5star).
Income levels are 15k-40k.
Filter against po boxes, and apartments; you will get bounced from an apartment complex assuming you can get in, not worth the time.
I also got singles, this helps me two ways:
1) maybe they are single because their spouse is deceased, this will be a prospect who knows they need a plan if they dont already have one.
2) if door knock a single person, chances are you wont depend on needing a spouse to coordinate with appointment times, make decisions on money etc. Much easier to go from a doorknock to writing an app right away.
 
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