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As someone whos fairly new, I am not sure what to make of this article. My limited experience wants to agree and a but the salesman in me wants to say this guy is making excuses.
I noticed that the article never got into alternatives.
There are alternatives. However, this article doesn't offer any solutions. My point is that I think phone cold calling is a losing propositions unless it is to the work place. With DNC laws, cell phones, and almost universal caller ID who is going to answer?
I can't really argue with that. I've sold via cold call but it took a lot of dials and a lot of people before I made the sale. I think with a dialer and good list it can be done but I have to image that in the 70's and 80's the landscape was different.