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It isn't a liability for the POLICYHOLDER, but the insurance COMPANY.
Run a WL illustration looking solely at the guaranteed columns. What happens if the client stops paying premiums or takes loans to cover the premium? Does the guaranteed column still show the original face amount always being paid out? Why not?
It is because the client is "liable" to make those premiums for the carrier to guarantee the death benefit. It is because the carrier has priced their product by regulation to include the mortality cost of insurance & expected rate of return on their investments
Did the WL carriers retroactively improve the guaranteed columns of WL issued from 1950 to 1990 when they experienced improved life expectancy & mortality? No, they only improved their mortality assumptions in new products. (Same for UL carriers, they didn't lower inforce COI). Carrier I work with actually lowered the COI on their inforce UL book around 2000 & at same time lowered inforce term premiums when mortality assumptions improved greatly. Had never seen that done.
Not saying UL or IUL is better as I own about 80% WL myself & prefer it. WL today is in a disadvantaged position when it is forced to build CV to equal death benefit when the client can't take both the CV & death benefit of the guaranteed columns. So, fully guaranteed or secondary guarantee UL/IUL is cheaper for protection focus & allows any variation of being "paid up" compared to the very few & inflexible limited pay WL. Now add that another regulation, 7702, is making accumulation focus look way more attractive with VUL/IUL because you need way less net.amount at risk compared to a WL.
I dont like it. I prefer the simplicity of WL for myself & consumers as too much flexibility doesn't have a great history with consumers that change their minds & agents that don't service ongoingly the "plan" made at time of sale.
The low interest rate environment is no where near done. Saw a carrier has $50M of bond maturities this quarter that are currently at 7.5%. it is still going to be awhile of hearing of dividend reductions & lower caps on products. All this has proven is we as agents over the last 30+ years focused clients too much on the projected columns & built the "plan" around the projected when the client likely wouldn't have bought the "plan" had we focused it on the worst case. It began with all the 1035 of solid WL policies getting surrendered or 1035 exchanged to ULs in the 1980s