Percentage of Leads Received Are Under Age 60

[WinoBlues]

I am just trying to review my results and see if I need to make some changes. The percentage of leads under age 50 and over age 80 that I have received is much higher than any numbers posted so I am concerned. Some are like TPAAgent described and some still work and I am having a very hard time making contact. I have door knocked, called and even had an appointment setter try with little result. Been in this business 40 years October 3rd, but have not worked FE all of that time and have only worked DM leads about 6 months. If you think my questions are stupid then don't answer.

Not an answer to your DM question.

Assuming you were a Life Insurance agent during 35 years, just write the 50 year olds with 50 year old stuff. In the end, it is all just life insurance, with our own imposed labels?

This week I wrote 25 and 30 year olds "FE" policies and 60 year olds "Life insurance" policies. All I can about is I got paid and they got the correct coverage. Win Win IMohsoHO

Required disclosure: I am Not an FE agent.

OK JD it is not required. One of the best zingers from JD to me was him say something like "no, it is not required, we all know that" I blew beer out my nose at that. True, but cracked me up.

 

[billyb]

I am not saying those under age 60 don't buy life insurance, but if you were buying leads to target the FE market wouldn't you want the majority of them to be older than that? I was in a local call center the other day talking with Big Lou and an agent came up to his desk and asked for permission to write an $80 monthly case. The answer was no. I was shocked, but was told their minimum premium is $100. They have enough leads that they can afford to trash some. I don't.

 

[KRobby]

I have been working DM for 6 months and am reviewing my results. Does anyone keep up with how many of their leads are under the age of 60? What percentage of leads received is normal for this age? At what percentage of leads received should I get concerned?

What age filter do you use? I'd imagine many of us request something different from each other. But the income accuracy seems to have a far greater deviation than the age.

 

[WinoBlues]

I am not saying those under age 60 don't buy life insurance, but if you were buying leads to target the FE market wouldn't you want the majority of them to be older than that? I was in a local call center the other day talking with Big Lou and an agent came up to his desk and asked for permission to write an $80 monthly case. The answer was no. I was shocked, but was told their minimum premium is $100. They have enough leads that they can afford to trash some. I don't.

Funny that not one of them is named Lou Guess Lou is better than big Michael or Big Chad.

Yup, You and I were in the business when companies like Select Quote started and everyone said Never going to work. Life Insurance has to be sold. People do not go looking to buy Life Insurance. Especially by phone.

My voice to text kinda jumbled up my earlier reply. I will edit it so maybe it makes more sense. But in essence, I am just saying if those are the leads you are getting just write them. They sent it in for a reason, what was that reason? I know FE is some special product just like MP. But I was never bright enough to figure that out. I just want to get paid.

 

[billyb]

Age 50 to age 80.

If a lead calls all of the people working there are named Big Lou. I was talking to Michael. Chad was there too. Worked with Gary, Michael's dad who founded the place, in the past. Good people. They have a nice setup.

 

[KRobby]

I am in FL and that lead filter is not available.

If you conclude that you only want to see over 60 you can always buy per 1000 and test it out.

 

[billyb]

Considering my options.

 

[WinoBlues]

Age 50 to age 80.

If a lead calls all of the people working there are named Big Lou. I was talking to Michael.

Those commercials are brilliant.

So you were talking to _The_ Big Lou.

 

[billyb]

I was talking to the guys who pay the bills. Sometimes I think it may be nice to work with them in the their nice air conditioned cubicles with free leads who actually call you, but then I think about being confined to a small space for 10 hours a day and get maybe a 30% commission for my efforts. That is not for me. Was told how many of their agents write $300,000AP and some even twice that. At 30% of $300,000AP that is still making less than me. Of course at $600,000AP you might get a bonus and maybe even a commission hike or maybe a company car.

 

[rousemark]

Hard to believe the op has been in the business 40 yrs. He asks the stupidest questions . We'd all love to work ages 60-78. But it'll cost you $45 a lead under fixed cost . When you run ages 50-85 I bet 35% of the leads are 50-55 and 80-85.Just like running income filters . It seems many of the people actually work so much more night time work. Every filter and demographic has its pluses and minuses.

The old saying, "the only stupid question is the one left unasked" is true. But, I fail to see what is stupid about trying to get an idea of what others are experiencing to see if you could possibly improve on what you are doing.