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This is all very good info. Excellent post!Think of funeral homes just like hotels. In every town you have your red roof inn you also have year Hampton inn and then you have your Hiltons. They all know each other's prices it's no surprise that the red roof inn is the cheapest the Hampton is in the middle and the Hilton is more expensive.
So if someone actually had CFSC call around and shop the funeral homes they're going to figure out which one is cheaper which most families if they live in that town already know. But if you think they're going to call the Hilton and tell them they get the price for red roof Inn on the want them to match it you're going to get laughed at.
As far as getting caskets cheaper? Back a couple of decades ago the laws were passed that funeral homes have to accept caskets from anywhere. Prior to that most of the profit was built into the casket because it was a tangible item and that's just the way they did it. But funeral homes adapted 20 years or more ago to service-based pricing rather than merchandise-based pricing. Which basically means they mark their service charges up much higher and lowered their merchandise prices down to much lower margins than what they used to be in the past. They still prefer to sell their own caskets but it's not a big deal if a family brings in their own because the majority of the profit is in the cost of the services not the merchandise.
You as a good agent can do much more for your families than FCSC ever could. In the first thing that you could do is to get them more coverage for what they're paying. It makes no sense to tell them you're going to save them on their funeral costs but then charge them 25 to 30% more for their insurance.
And I read earlier your post about you were attracted that Lincoln would finance your charge back debts for you. That would be the worst move you ever made to go into debt to that company or really any company. Do not let anyone finance your debts in the insurance business. Take care of them immediately stay out of debt.
As far as leads go, if you don't have money to buy leads, then you should wait until you have enough saved for at least a couple of orders. Or you can sign up with an agency that provides free leads for lower commission. LH will allow you to finance leads But they will charge you top dollar for leads while paying you bottom dollar. You'll never get out of debt!