- 4,307
I was half joking about not being concerned with price. I do consider price among other things when making a recommendation to a prospect or client. But I don't feel the need to always be the absolute cheapest. The carriers I work with are all competitively priced for their particular clientele. It just strikes me wrong to think about making a solid recommendation, then pulling out a "special" when I can't close the sale any other way. It feels like the car dealership where the salesman swears that he's giving me the best rockbottom offer he can until I get up to walk away! I guess I'm Old school and can't wrap my brain around the idea of "negotiating" life insurance premium rates.Since SL raised commissions on the super preferred and the preferred, you'll see a lot of that is now being written where appropriate. Before this commission raise agents were writing standard, at higher premiums, because the commissions were the highest at that time. So you are probably comparing the standard rates for SL with your debit company.
If you're not concerned with price, as mentioned above, why would you find it distasteful to use a price buster when needed to get the business.
I don't mean to badmouth SL or you over this. I have a great deal of respect for you and your company. This "pricebuster" thing is something nearly everybody seems to do, not just SL. And maybe SL has felt the need to adopt the idea just because of the competition. Maybe I'll think differently about it in the future, too. But so far it's always rubbed me the wrong way. ("Replacement artists" stick in my craw kind of the same way, but that's another subject!)