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Yes, their rates went up Jan. 1. We heard that state's dept. of insurance were requiring higher reserves due to the covid climate. There are no covid questions on any app. Last rate increase was over 12 years ago.
I would also assume to make more profit. One of the basic laws of capitalism is to charge whatever the market will bear. If LH can have high rates and still sell more FE than anyone else......then why not duplicate the top producing carrier's system.....like an agent would duplicate a top producing agent's system? If high rates made a difference to their profitability, market share, etc. then LH would have lowered their rates over 20 years ago.
Makes sense.