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Not work there?
One of the BIG drawbacks of going fixed price again instead of doing my own drops is that I cannot so nimbly adjust. I requested to stop mail to that county a few weeks ago, and I still have three weeks of leads in inventory and responses are still coming in, albeit at a lessening rate. Biggest waste of $$ since I got into this business. But that's the risk we take.
I have had mixed feelings about DM programs. My view as of today is that I'd be better off going back to MS Powermail and dropping my own where I want. Also, I find door knocking is much easier when you have the actual pink or blue or green card that the responder sent in than it is showing the a scanned black and white copy on paper.
I'll keep working those leads as they come in, but brother ... once I'm done with them I'm done with working the boonies and sticks and rural back waters. These leads would a be almost a toal loss if it weren't for the fact that some of them with a city address actually live in one of the two cities in that county. Unfortunately, a lot of folks with a what appears to be a city address live in half million dollar + homes, but their "income" is FE prospect level. Nothing like telling someone that $10K is only $55/month and having them immediately burst out laughing. "Heck, I'll just give my son the $10,000 now so he'll have it while waiting for the estate to settle."