Sub-domain or Sub-folder?

[Insurancetechhead]

What are advantages and disadvantages when it comes to seo?

Can I set up separate WP themes for separate sub-domains?

I basically have two separate but insurance related topics that I want to run under one general domain, but have different themes for each. Is this possible? If possible, is it easy to do??


Also, im afraid of the domain name becoming too long when doing this... how long would you say is too long?

Do you want the user to feel like they are on two different websites? Or is this more to use theme differentiation to emphasize that these two products are different?

From a user experience point of view it may be confusing to them to be on the same domain but all of a sudden run into basically a new website (they will bounce). If you want to show differentiation but still maintain consistency you could just change the color scheme for each topic.

If this is a DIY project and you are installing and editing everything yourself then I would use sub domains, if each topic is very specific the you will want the right traffic directed to each domain (sub) anyway

 

[scagnt83]

Do you want the user to feel like they are on two different websites? Or is this more to use theme differentiation to emphasize that these two products are different?

From a user experience point of view it may be confusing to them to be on the same domain but all of a sudden run into basically a new website (they will bounce). If you want to show differentiation but still maintain consistency you could just change the color scheme for each topic.

If this is a DIY project and you are installing and editing everything yourself then I would use sub domains, if each topic is very specific the you will want the right traffic directed to each domain (sub) anyway

Thanks for the reply (and everyone else).

I want to have a website about cash value life insurance (geared towards the consumer).

I already have a Term website (sc-lifeinsurance.com). And thought that it would be a decent domain to use as an extension for my cash value site.

Even though they are both life insurance, they are very different subjects with different prospects.

The term site is geared towards online term sales. The CV site would be geared towards educating the prospects.

It seems that the sub-domain would be my best option for this.