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We mail to current clients, we want to get their plan review done, get them talking to friends, start the activity. We do not include a envelope, it is up to them to mail it back, they don't have a problem with it. The post cards go to non-clients. Buying list is simple and cheap. The first post card should have a return service request so you can take off bad addresses, then eliminate the line that indicates return service requested. That or include "or current resident" so that it gets left no matter what. This is the second year to do the post card and we picked up several clients, some said "you mailed this last year and I didn't listen, I should have". We dropped it three times this season.
I feel obligated to remind everyone that god had nothing to do with the start or end of aep. It was Congress and CMS. So you can thank Congress/CMS that AEP is ending. You can thank god for cancer. Rick
Holy COW!! It is going to be a wild ride to the end. Things are nuts here.