The I Love Selling FE "February to Remember" Thread

[benneaf]

At this point, I would just start door knocking your leads if I were you.

Time to bring out the heavy artillery. Do you know how to do "The Wave"? If not, Todd can teach it to you...I think he invented it.

I have door knocked quite a few. I started doing it during the day, but found many must be working. Knocked some last night...did a presentation to a former insurance sales guy. Told me he had been a MDRT level producer and decided to stay with the sucky coverage he had. Too smart for his own good.

 

[goillini52]

I have door knocked quite a few. I started doing it during the day, but found many must be working. Knocked some last night...did a presentation to a former insurance sales guy. Told me he had been a MDRT level producer and decided to stay with the sucky coverage he had. Too smart for his own good.

Have you knocked on the neighbor's doors?

 

[KRobby]

I have door knocked quite a few. I started doing it during the day, but found many must be working. Knocked some last night...did a presentation to a former insurance sales guy. Told me he had been a MDRT level producer and decided to stay with the sucky coverage he had. Too smart for his own good.

What's your attire? Are you in a suit, like in your avatar?
Also where'd you hear to use targetleads for your fe dm? Not saying good or bad, just curious. Haven't heard them touted in a while.

 

[goillini52]

What's your attire? Are you in a suit, like in your avatar?

Good point. Bib overalls with no shirt would be more fitting attire for FE.

 

[benneaf]

No suit. Khaki's, polo or plaid button down

 

[rousemark]

No suit. Khaki's, polo or plaid button down

I usually wear dress slacks and a sport coat with a dress shirt and tie.. Force of habit..

 

[KRobby]

Slip us some updates. Sounds like you properly invested a lot in your business.

 

[benneaf]

So...an update. But for this update we'll go back to the beginning. I didn't do the buy leads for $35 each thing. I did the direct mail through Targetleads. I figured (and so did one of my uplines) that there's only so may ways to word a final expense mail in card right? Right? So let me say right now I don't think it was the card or the wording on the card. My other upline told me they already had someone working the area I was planning on mailing to and that they were pretty sure there was maybe two others also mining the area.

Did I listen? No. Why? Because the area they told me to mail to was an hour and a half to two hours from where I live. So..I mailed to an overly mailed area. It could be my lack of appointments, lack of sales, lack of people answering the phone all had to do with that.

Now for the really, really bad news.

Age Group Count Cost No. of Responses Cost per lead
50-62 2312 $902.59 14 $64.47
50-80 1640 $795.40 8 $99.43
50-80 1820 $882.70 4 $220.68
55-75 1861 $865.37 17 $50.90
55/75 2091 $972.32 24 $40.51

Yes...I spent $4400+/- and only got 67 leads. If I had gone with the $35 leads I'd have 126 leads. So a good bit of my problem is the same as ever...not enough people to talk to. Now...that being said I've still not been able to contact all 67 leads that I've got. I've got 37 leads I'm still actively working.

Of those 37...there's probably 10 that I should throw out as I've made contact and nothing seems to be happening.

Oh...and still no sales. My best "leads" so far seem to be for home and auto and Medicare. I got my P & C license last year and haven't done anything with it. I've started teaming with a independent P & C guy I know. I get the information, he does the quotes and servicing and we split the commissions. So it's just a little side thing that I put no effort into...I'm not looking for you to lecture me on that so just keep it to yourself.

 

[goillini52]

So...an update. But for this update we'll go back to the beginning. I didn't do the buy leads for $35 each thing. I did the direct mail through Targetleads. I figured (and so did one of my uplines) that there's only so may ways to word a final expense mail in card right? Right? So let me say right now I don't think it was the card or the wording on the card. My other upline told me they already had someone working the area I was planning on mailing to and that they were pretty sure there was maybe two others also mining the area.

Did I listen? No. Why? Because the area they told me to mail to was an hour and a half to two hours from where I live. So..I mailed to an overly mailed area. It could be my lack of appointments, lack of sales, lack of people answering the phone all had to do with that.

Now for the really, really bad news.

Age Group Count Cost No. of Responses Cost per lead
50-62 2312 $902.59 14 $64.47
50-80 1640 $795.40 8 $99.43
50-80 1820 $882.70 4 $220.68
55-75 1861 $865.37 17 $50.90
55/75 2091 $972.32 24 $40.51

Yes...I spent $4400+/- and only got 67 leads. If I had gone with the $35 leads I'd have 126 leads. So a good bit of my problem is the same as ever...not enough people to talk to. Now...that being said I've still not been able to contact all 67 leads that I've got. I've got 37 leads I'm still actively working.

Of those 37...there's probably 10 that I should throw out as I've made contact and nothing seems to be happening.

Oh...and still no sales. My best "leads" so far seem to be for home and auto and Medicare. I got my P & C license last year and haven't done anything with it. I've started teaming with a independent P & C guy I know. I get the information, he does the quotes and servicing and we split the commissions. So it's just a little side thing that I put no effort into...I'm not looking for you to lecture me on that so just keep it to yourself.

Why not sell Med Supps and cross sell FE, Dental, Cancer?

 

[benneaf]

I do that already. Just not enough volume. Maybe I should have spent the money on Medicare leads...that's looking backwards though. At the end of the day I'll work every lead I get...they are still coming in. I'm also just taking sales more seriously. In 6 years I've read a few sales books...but not enough. Since the beginning of Feb I've watched a kazillion Dave Duford videos, bought both of his books, 2 from Claude Whitacre, and one from Brandon Clay. IF I can sell some of the leads I have left I may buy some additional leads, but maybe not. This was something new for me. I tried. I made mistakes. I failed. I hopefully, learned and FE will be a much bigger part of my business moving forward because I know a lot more about the product, I have appointments with the right companies, etc.