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Selling over the phone takes experience and specialized phone skills that not everyone possesses. My advice is simple - if it's not working change it. If you're trying in vain to sell over the phone to no avail I'd start setting appointments. Likewise if you're doing very well over the phone then if it's not broke don't fix it. I think a mixture works best. I'm not gonna lose a $1,500 commission deal with a 58 year old stoic business owner because I'm too lazy to get in my car.