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Looking over the Asurea leads that are on my desk, I find 3 different formats. one of which talks about the Rx card. I personally don't care how the lead comes in, as long as it makes it quite clear that this is an life insurance program.
I'm not sure what a 'silent recruiter' is, but I have no other affiliation with Asurea, (or any other IMO), except to put my paper through them.
Inside joke on the silent recruiter. Some of the posters that have been around a bit know what I meant.