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Hey Chris...do you think the response rate is higher for $0-$15,000 income than higher income levels when doing Final Expense direct mail?
Actually, my response rate in my county actually went up.
I think those in government housing, etc. think they could not afford premiums in the first place and don't bother sending the card in. Therefore, instead of mailing to them in the first place, I'm mailing to more qualified folks that could actually afford it if they wanted to. These folks are also the ones that care enough about their financial situation to know that they need this coverage and how it will benefit their families.
When I was in the projects the attitude I saw VERY often was that they just don't care what happens when they're gone. They figure the "Gubment gonna take care of it".. like they always have taken care of them.