Direct mail vs Social Insurance Facebook leads

[HoosierLife]

By what he posted I would estimate 70ish. Some sales will be GI and that pays much less. Like I posted earlier I have written over $10,000AP on 28 leads, but that doesn't happen very often.

Last I heard, @DayTimer said he wrote $25,000 off of 94 leads.

But most agents aren't @DayTimer

 

[DayTimer]

Realistically, how many Josh-style leads (on average) would you need every month to earn $10,000 in commissions?

By what he posted I would estimate 70ish. Some sales will be GI and that pays much less. Like I posted earlier I have written over $10,000AP on 28 leads, but that doesn't happen very often.

Based on my admittedly limited experience (about two months) I think I could buy 60 leads on the first of the month, write about $12K over the next two to three weeks, and then sit here and post to the forum for the rest of the month.

Like billyb said, there will be some variance in each order with respect to GI cases, size of cases, etc. My lowest week of submitted AP off these leads in the two months I have been using them, has been $3750.

And I have not ordered leads every week. I usually will do two or three orders in quick succession - maybe within a week or so. Then I just keep working them until I only have 30 or so left and then I'll order some more.

I do think I squeeze more production out of these than some agents do because I will just keep a lead in the rotation until I find them at home. I still have 12 leads from my first couple of orders in early July that still get routed up whenever I am near them. Every week I seem to sell one or two more of those older leads. I do not trash a lead until they don't buy, either by not letting me in the door or by saying no at the end of a presentation.

 

[DayTimer]

Last I heard, @DayTimer said he wrote $25,000 off of 94 leads.

But most agents aren't @DayTimer

It was $24989 off of 93 leads I think, but who's counting?

I have really found my groove in terms of approach and work schedule since starting these leads. Also made some tweaks to my presentation thanks to suggestions by @SPUR CITY and one of our trainers that has proven to be incredibly effective helping me get the prospect to yes.

It's took some time to get here, but I am now more comfortable with this FE. Business than I have ever been, and these leads are a big part of that.

 

[billyb]

I don't order every week either. So far all of my leads have been west of my home. To the east are smaller towns. I am worried that when the times comes to move I won't be able to fill orders without driving much farther. DayTimer how many orders do you place in an area before you move?

 

[Newby]

The TV lead prospects never asks if it's free....so I wouldn't know about replacing the lead. Common sense says no just like a DM lead asks if it's free it's not replaced.

Direct mail leads definitely ask if it's free. So if your TV leads do not ask that that's a huge selling point that you should promote and emphasize. Senior Life should advertise that they replace a lead if the person says they thought it might be free.

They would get a lot of mileage out of that and it wouldn't cost them anything because they would never have to replace a lead.

 

[theinsuranceman]

Direct mail leads definitely ask if it's free. So if your TV leads do not ask that that's a huge selling point that you should promote and emphasize. Senior Life should advertise that they replace a lead if the person says they thought it might be free.

They would get a lot of mileage out of that and it wouldn't cost them anything because they would never have to replace a lead.

Sl does not replace a lead if the person thought it was free. No one replaces those.

The TV leads say "Senior Life insurance Company" no mention of anything from the government. That's why they don't ask if it's free.

The DM leads say "not affiliated or endorsed by the US Government, Federal Medicare Program, nor any state agency. Returned card requests free info about life insurance underwritten by Senior Life Insurance Company, Thomasville, Ga.

These DM leads are only $25 in most states. These DM leads are more qualified than other DM fe leads with all that vague wording.

If anyone is interested call me...252.292.3350.

 

[DayTimer]

 

[goillini52]

Most of the live transfers are probably Russians and squirrels.

 

[JazzInk]

Isn't the problem with "I thought it was free" due to the misleading nature of the typical DM mailer?

• "You qualify for a state-regulated life insurance program"
• "This benefit will pay up to 100% of expenses, up to $35,000"
• "This payment is tax-free"
• "You are entitled to no-cost information"
• "We are pleased to announce a senior final expense program which can immediatley increase the amount you pass on"
• "To see if you qualify..."
• "Your family is responsible for any unpaid funeral costs! Many seniors are now applying for a state-regulated final expense benefit program..."

"Apply"..."qualify"..."benefit"..."program"..."no cost information"...this is all the language of government programs, not private sector insurance sales. The typical DM mailer doesn't use words like "purchase", "for sale", "available to buy", etc. Heck, most of them don't even use the term "life insurance".

Sure, who has the right to expect that there's a government program to pay for their burial expenses...but then, there's all kinds of crazy gov't programs, so...

I don't think it's all that surprising that someone returning a DM card would be expecting information on a government program in the mail, as opposing to a life insurance salesman knocking on their door.

 

[Baseball7]

All FE clients know insurance costs money. No FE prospect would return a lead that said the verbiage you mentioned.