Direct mail vs Social Insurance Facebook leads

[goillini52]

All FE clients know insurance costs money. No FE prospect would return a lead that said the verbiage you mentioned.

But they're still hoping for something free.

 

[Rob Lion]

I got an email from him a week or two back announcing these changes. I went to his website and now it looks as though the price is all you can get for $500 with no guaranteed minimum - so you could end up with a $500 ad spend and NO leads! Also, you have to come up with the add copy, etc.

Hardly seems like a bargain. He also charges $24 for leads with the calend.ly option which calendarleads.com includes for the base price of $20/lead.

There are vendors out there selling more generic FB Leads for as little as $17/lead I've seen advertised. I'm not sure what Thad is doing. He was first in on this but his deal hass gotten progressively worse for the agent.

I think at $20/lead I'm at about my limit to spend on an FB Lead. More than that, or with no guarantee of a minimum number of leads, and I'll spend the $1500 or so to take the course that teaches you how to rund your own FB FE campaigns. For $20/lead, I'm glad not to do it myself.

If I had to spend $500 for a "hope and pray" FB campaign? I'd spend that $500 on direct mail.

Because you can look up his page and copy the ad copy, and the mass amount of fb ad courses. If you dont have a dedicated team making creative ad copies all the time your gonna experience bad quality and high lead cost.

 

[DayTimer]

Because you can look up his page and copy the ad copy, and the mass amount of fb ad courses. If you dont have a dedicated team making creative ad copies all the time your gonna experience bad quality and high lead cost.

No idea what this is all about. Did you mean to reply to me? If so then you need to establish exactly WTF you are trying to say to me, 'cause I haven't a clue.

 

[Rob Lion]

No idea what this is all about. Did you mean to reply to me? If so then you need to establish exactly WTF you are trying to say to me, 'cause I haven't a clue.

You can look at other peoples Ads that they run on their page and copy it exactly. On, top of that theres an insane amount of facebook turnkey courses that help do your own campaigns. Hes probably having a tough time keeping low lead cost because of all of this.

 

[DayTimer]

You can look at other peoples Ads that they run on their page and copy it exactly. On, top of that theres an insane amount of facebook turnkey courses that help do your own campaigns. Hes probably having a tough time keeping low lead cost because of all of this.

Ahhhhhh ... I gotcha. That makes sense. Also, he was using a very generic ad in the beginning. This got a lot of responders, but overall the respondents were of very poor quality as many truly did think this was some free gov't social security benefit. The competition has show that FB ads do not need to be deceptive and can mention life insurance. I posted elsewhere that I'd rather have 20 calendar leads from @HoosierLife than 100 of the old FB leads I was getting last year from Thad.

 

[JazzInk]

No FE prospect would return a lead that said the verbiage you mentioned.

Right...if you're up front and say "have you thought about life insurance?" then no one responds. If you cloak it in terms about being a state-regulated program with benefits, on the other hand, you can fool 'em to getting yourself in the door.

 

[Insuranceguy76]

Seriously FB ad campaigns are so easy to run and monitor you should just do them yourself. Also you can actually go on FB and find plenty of "amateur" marketers trying to build a portfolio who will manage your campaign for free. In return they just want an honest assessment of their services. I've done this several times and roi was like 5x adspend each time. I gave the amateur a good review and he basically taught me how to run the campaigns going forward.

Only issue with FB leads was some of the people seemed more like "window" shoppers versus direct mail who are more refined buyers. Also you got about a 1 day window to get a hold of FB leads before they've already got a call from someone else!

 

[KRobby]

"Apply"..."qualify"..."benefit"..."program"..."no cost information"...this is all the language of government programs, not private sector insurance sales.

Wait what

 

[somarco]

I spent some time in automobile sales. "Is it FREE" is the FE equivalent of "I can't pay more than $300/month" ... they all know they ain't getting that $30,000 car with no money down for $300/month, but they feel better for having said it.

Upside down? Doesn't matter. We will pay off your loan for you!

Bad credit? No credit? We finance anyone!

My favorite of all time . . .

We will trade for anything you can drive, roll, chase or drag onto our lot

And don't forget all those Cal Worthington and his dog Spot commercials