What kind of coin are you dropping on leads for the free lead agents each month, ?My opinion: the shift to remote work in our industry runs alongside what's happening in all industries due to COVID.
In addition, the final expense industry has always lagged behind from an innovation standpoint compared to other industries.
Think about term insurance and Medicare: those industries developed e-apps and remote-friendly sales processes years before final expense carriers ever did.
In our free lead program where we track numbers very closely, our top telesales agents close 12% to 15% of total leads received weekly. Last month, 60% of our free lead agents were closing over 8% of their leads. Of course, this number fluctuates and has dropped in recent weeks closer to the mean.
The top ones do a mixture of pre-set Facebook generated appointments in combination with outbound calls. Every other agent strictly does outbound calls to leads only.
I agree: with two agents of equal skill, the face-to-face agent will always close at a higher percentage. However, telesales agent with a well-designed system has the potential to scale his or her activity to overcome the close rate detriment to meet or beat what the face-to-face agent can write.
Personally, I don't think one is better than the other. And I don't see the fears of lower persistency panning out based on the numbers I've reviewed over the past few years. This is only speaking of my company's results and no one else's.