Google Adwords

I have used them for Auto and personal line leads. They have been successful for me, however I hired a professional to take care of this and optimize it for me. PM me for his info, he has done an amamzing job.
 
I'm new to the forum but not new to PPC. Insurance is very difficult to get leads using PPC because of the competition. You definitely need to use long tail keywords like someone else mentioned.

1. Campaign Strategy
2. Quality Score (7+ or higher)
3. Bid Strategy (just use eCPC)
4. Long-tail Keywords (low competition keywords)
5. Testing & Optimization
 
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