milw352
New Member
Hi Red,
Here's a little different take on your website question...
To us, insurance is still a relationship business based on trust and confidence. After all, you can't wear, drink, or drive insurance. Policyholders trust that the agent or company, or both, are going to be there when needed.
To us, the Internet is a relationship building (lead generation) tool - the larger Internet - web sites, social media, blogs and on and on. If this relationship building tool is going to work for you, it has to be effective as a conversation starter. It has to demonstrate your expertise and leadership. It has to show how you are different from your competitors.
No small task, but it can be done.
Yes, the particular tools are important, be it Wordpress, or xsitepro, or agentmethods. But when the day is done, the tools are just another medium for you to leverage your sales skills, not unlike a chamber of commerce meeting or trade show.
Try this - think about your web site, and the Internet, as a sales channel, and think about your sales style and sales skills first. Think about how you do a good job for your customers. Then, think about how to use the software to leverage your strengths. My guess is that you will end up with a much stronger (lead generating) web site.
Hope this helps.
blackstoneandrivers.com
Here's a little different take on your website question...
To us, insurance is still a relationship business based on trust and confidence. After all, you can't wear, drink, or drive insurance. Policyholders trust that the agent or company, or both, are going to be there when needed.
To us, the Internet is a relationship building (lead generation) tool - the larger Internet - web sites, social media, blogs and on and on. If this relationship building tool is going to work for you, it has to be effective as a conversation starter. It has to demonstrate your expertise and leadership. It has to show how you are different from your competitors.
No small task, but it can be done.
Yes, the particular tools are important, be it Wordpress, or xsitepro, or agentmethods. But when the day is done, the tools are just another medium for you to leverage your sales skills, not unlike a chamber of commerce meeting or trade show.
Try this - think about your web site, and the Internet, as a sales channel, and think about your sales style and sales skills first. Think about how you do a good job for your customers. Then, think about how to use the software to leverage your strengths. My guess is that you will end up with a much stronger (lead generating) web site.
Hope this helps.
blackstoneandrivers.com
