How many times does he have to tell those crumbs to stop sending the cards in?
Has Direct Mail Slowed Down???
- Thread starter rousemark
- Start date
- 4,838
Wouldn't it be a decent savings for you if you just bought the mailing list and knocked those doors, rather than pay for the DM drop?
- 4,838
Info for SC FE agents: Sr Life had fixed price DM leads in SC for $35 each (most states are $25). These leads have "life insurance", "funeral expenses" and "we are not affiliated or endorsed by the US Government, Federal Medicare Program, nor any state agency. Life Insurance underwritten by Senior Life Insurance Company, Thomasville, Ga." printed on the card.
You never hear "we didn't know this was about insurance. We thought it was something free from the government". They will also do a DM drop for an agent for $375/1000, you pick all the parameters you want...age, females only, income levels, etc.
If anyone has questions call me.
- 5,939
You would think, but I like going to the door with the laminated card and I like being able to say, honestly, that "we recently mailed this card out to you and we didn't get yours back yet."
But you are correct. If I didn't feel the need for the card as a "door opener," i.e. "agent's crutch" the list would be sufficient and cost much less.
When I Knock without a card or mailing, I am not using a list at all ... I just go door to door to door. It is easier if you have their name.
Greg take it from a guy that's been in front of 1000's of people face to face wether the card says life insurance , insurance , burial or whatever it's IRRELEVANT. . They all say state regulated and FREE info . Many will still think it's free . No disrespect but only having one high priced company wether it's senior life , Lincoln , old American would be a disaster face to face . Tv leads are different as people calling you . Face to face your in attack mode and replacing a lot which requires a min of 5-7 CO's to cover all scenarios . I noticed you didn't list Ga with $35 fixed priced dm leads that say " life insurance " . Oh and I'm not talking 90% con tracts . 125% -135% a requirement .
- 4,838
Ga. DM leads are only $32 not $35, with the same verbiage as SC DM leads. And in most states DM leads are $25 with the same verbiage. This specific wording helps an agent between the ears. A pro like you or me it wouldn't matter. At Sr Life we might hear "we thought this was free" about once every 2 or 3 months if working 20 of these leads a week. Maybe you've never worked leads that are very specific as I described?
My agents also don't have to prepay for their drops because I cosign for them. Zero $$$ up front to get started with me. That's why my agents start at 90%. Once they issue $5k in one month they promote themselves to 95%. Once they issue their next $10k they promote themselves to 100%. 105%, 110%, 115%....all the way to 150% is available. Production determines how an agent promotes them self. Lead financing is still available at these higher commission levels. The 125%-130% you mention....do they have lead financing the way I described? Maybe so?
My agents also don't have to suffer with charge backs coming out of their advances. Charge backs come out of the UNadvanced commission months later. I'm actually the cosigner for this feature too. That's with a 60% advance (7.5 months). And 75% is also available but does have charge backs coming out of advances, just like all the other carriers do that have a 75% advance. Agents pick which advance they prefer with me.
Managers with teams can have their agents each working 20-30 fresh exclusive leads each week without the manager or agents having to put up 100's or 1000's of dollars beforehand. Not many people up here do that. Helps managers grow their teams easier. I believe, and I may be wrong, that every other recruiter up here has a platform where the agent puts up 100's or 1000's of dollars first to start their DM campaign?
I've been in front of 1000's of FE lead responders too since Feb., 1999. I can pretty much say that I've never replaced a policy in my 22 years in the FE arena. I was never taught to replace so never really paid it much mind till a few years later. If someone mailed a card in, and had life insurance already, I would take the approach that they may want to add some more coverage or they had a family member that needed to talk with me. Sometimes they would tell me they borrowed money from their policy and needed more insurance.
Having one higher priced carrier is not a disaster face 2 face or tele-sales. If it was a disaster I would have had to leave years ago. If it was a disaster all the carriers would be spiraling downward trying to be the cheapest whore on the block...lol. And I've got the experience and skills to back up what I'm saying here. If I didn't have the skills and experience then I'd be thinking like you are.
And you are wrong about TV leads. They do have a higher closing %. But DM leads are writing in just like TV leads are calling in. They both responded to a stimulus, either the card in the mail or the TV commercial.
- Thread starter
- #37
Makes you wonder why they keep mail them in. Not a swipe at JD becasue it happens to everyone but you would think if they had an agent they were satisfied with they would quit shopping..
Greg there's 31 flavors and I've worked all leads . I have specific Facebook leads that are the best in the nation but because there so specific you get few and there expensive. I was speaking of pretty much all the dm leads are the same for an experienced guy . Tv leads no doubt have more intent as their coming to you . It's like me selling Medicare . Clients have much more purpose and want . Yes your program might be good for some people who need financing . I know someone doing $20 k a month at a specific place making 65% with free leads . It's not fe . There comfortable and doing well so I told her to stay there . I agree some people wouldn't do well making 130% plus , paying all their own costs and financing their own leads . Being independent can be lonely . I have a friend who's possibly one of the best fe/Mapd guys on the planet . We talk 10 times a day and it helps both of us .
- 5,939
I think they look just official looking enough to make a good number of folks think they have to send it in.
- 4,838
Makes you wonder why they keep mail them in. Not a swipe at JD becasue it happens to everyone but you would think if they had an agent they were satisfied with they would quit shopping..
It may be a sparsely populated area or he's exaggerating.
