Has Direct Mail Slowed Down???

[rousemark]

It may be a sparsely populated area or he's exaggerating.

Well, I am sure works some rural areas in that part of the country.

 

[DayTimer]

It may be a sparsely populated area or he's exaggerating.

It isn't every order, it is "sometimes." Heck, I haven't been doing this near as long as JD and I had RGI orders were 10 of 25 leads were clients or past mailers on occasion. By the time I mailed a county the third time, the repeats were well known to me.

 

[BibH]

It's Rgi targeting the people who've responded in the past to get a higher return I have no doubt . They have 10 plus yrs of data and mailed many area 30 plus times . I'm sure when they pull new lists to mail areas with current data it's matching up names to anyone who's mailed a card back in in the past 5 yrs . So they know many are serial mailers and they can count of them mailing more to pad the respond rate .

 

[theinsuranceman]

It's Rgi targeting the people who've responded in the past to get a higher return I have no doubt . They have 10 plus yrs of data and mailed many area 30 plus times . I'm sure when they pull new lists to mail areas with current data it's matching up names to anyone who's mailed a card back in in the past 5 yrs . So they know many are serial mailers and they can count of them mailing more to pad the respond rate .

Astute observation. That's not too good for the agent. I've seen it happen too....just not 7 or 8 out of 15. That's terrible. Maybe twice a month.

 

[BibH]

Bingo so the price of the lead is irrelevant if your getting lots of repeat leads. But It's the game we play and in the end you can only look at Roi.The truth is the only way you truly know a lead is not being resold is if it's returned to you.

 

[Agentguy5]

Doug I agree but some places you can't get fixed cost or even threw an Rgi the IMO can and will "carve" out the agent in the tough area as to not affect his overall price for all his agents .Example I know a guy in Greenville ,Sc that pays $43 a lead with Rgi under an IMO.

When the wife and I were selling full time, we drove 3-4 hours away to areas that were more FE Sales Friendly. The only way you are stuck paying that much for a Fixed Cost Lead, is if you're afraid to drive an hour or so away from home.

Your friend Choses to pay that cost.. all he has to do is get out of Greenville!

Producers produce... while others make excuses!

 

[rousemark]

Received a call from Wendy at Lead Concepts this morning. She says they have no idea why I jus received one reply to my mailing. She said they were going to drop another 1000 for me free of charge. You cannot beat service like that.

 

[BibH]

Most vendors will do that . Your in a terrible dm area it's that simple . If you get 10 cards back your knocking out of the park

 

[rousemark]

Most vendors will do that . Your in a terrible dm area it's that simple . If you get 10 cards back your knocking out of the park

In the past, I have averaged about 14 per thousand (not that I have ordered that many times) Did switch counties this time..

 

[rousemark]

I did get the hard copy of then one lead yesterday .. It is a yellow card that mentions life insurance. At the top where it states "Good News for Tennessee Senior Citizens" The card has been personalized to read ""Good News for (name of recipient) and Senior Citizens"

Just remembered, in the past I have used Lead Concepts "Walmart card" lead. This time there was no free offer but I would not have thought it would make that much difference.