Leads Per Week
- Thread starter Baseball7
- Start date
- 5,933
Down the street and around the corner. Cut my teeth D2D for cancer sales. I've related that story a few times here. Nothing special about me, just worked hard when I was working and learned to be the bull dog when I sat down with someone.
That experience has refined and honed my skills over the years... that does not mean that I am not in a constant state of learning in this profession both in product and people.
If the leads continue to produce as they have and I keep my work ethic in place, this will be a new turning point for me. Spent about $175 on leads that were a year old and was able to wring more than $7000 FYC out of them between a mixture of cold knocks and leads.
These leads where in addition to my regular lead pull that is a week to week process for me.
Dumbledood
Expert
- 70
D2D cold, and reaching out to past clients. It wasn't until I came to the forum I learned I was such a strange critter.
If you don't mind me asking, what's your strategy now? I'm guessing appointment setting as opposed to door knocking your leads? I know there seems to be a schism between the strict door knockers and appointment setters in the FE world lol.
- 5,933
Great question. I still remain and perhaps will always remain a hybrid of both.
My strategy now is to remain as time "efficient" as possible which would naturally lead to setting appointments with folks that expect to see you as opposed to "Hi, I'm here." HOWEVER; when you pay for leads that you cannot get on the phone, you want to knock them. They don't answer the phone cause they don't know who you are, it doesn't mean they don't want to see you.
The "schism" you referred to is sadly alive and well. And on this point of interest I would introduce a secondary thought... very few people have the skills needed to make a cold approach at a door. Door knocking a "lead" as opposed to just knocking on a door is also a world of difference. When you have an autographed lead, it's still what I would call lukewarm and may included other information to make an introduction.
"Cold" door knocking (no lead) on the other hand, takes a different kind of sort, and most don't feel comfortable in that situation. But it can be a blast of fun!
- 5,933
Follow-up:
Non-door knockers are just scaredy pants!
Non-door knockers are just scaredy pants!
Somehow I have missed that story.. care to repeat? What company?
- 5,933
Family Heritage (I think they were purchased by Globe Life) was where I cut my teeth in this profession. We memorized a approach, had a "talk book" with a memorized presentation, and our marketing plan was, "the next door". No leads, none. What we did would make most insurance people pee their pants. Looking back it's amazing that I survived all of that. They had a revolving door as most folks couldn't survive a week of it.
Trained in the filed by a top seller for them and a guy who knew how to sale. Had a very relaxed manner about him. I also had a full week of training at their headquarters in Ohio at the time. They originally had an excellent training program.
I learned the power of "people buy on the approval of others." We didn't deliver policies, and we held several "trainmores" away from our home base.
Learned to sale on an emotional platform, which can be very powerful if done properly.
Dumbledood
Expert
- 70
Great question. I still remain and perhaps will always remain a hybrid of both.
My strategy now is to remain as time "efficient" as possible which would naturally lead to setting appointments with folks that expect to see you as opposed to "Hi, I'm here." HOWEVER; when you pay for leads that you cannot get on the phone, you want to knock them. They don't answer the phone cause they don't know who you are, it doesn't mean they don't want to see you.
The "schism" you referred to is sadly alive and well. And on this point of interest I would introduce a secondary thought... very few people have the skills needed to make a cold approach at a door. Door knocking a "lead" as opposed to just knocking on a door is also a world of difference. When you have an autographed lead, it's still what I would call lukewarm and may included other information to make an introduction.
"Cold" door knocking (no lead) on the other hand, takes a different kind of sort, and most don't feel comfortable in that situation. But it can be a blast of fun!
Haha, I agree. I loved cold door knocking, I would park at a trailer park or public housing facility, then just start walking and knocking. Which of course the last IMO I was at was more MLM structured (I was a noob at the time and didn't know) and they were big on us door knocking.
So me being brand new to the industry, I got tossed right into door knocking waters and told to swim lol. Glad it happened though, it conditioned me like crazy. I would walk through the hood and knock all the doors, with zero fear or anxiety about being rejected, I was just so used to it. They would always put new guys with me, to show them the proper way to approach a cold door knock and get inside lol.
I now know though that I wasted alot of time and energy doing that, and my time could've been spent buying leads and setting appointments, but oh well, you don't know what you don't know.
- 26,133
- 5,933
= Old School
And looking back... really stupid.
But one very good learning experience that was important for me.
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