My 1st LH Client!!

[jdeasy]

I'd wager you're experience is the exception to the rule.

To clarify, a big bunch of the leads -- EFES or Securus -- are just "curious" -- for whatever reason (free literature, gov't benefit).

With that said, it DOES work if you work the system.

In the meantime, JD, send some of those smart people in your neck of the woods down to my territory!!! LOL

When I call people to set the appoints I say"we are the people you sent in a request to about our final expense life insurance".

I don't mention the SS stuff. That may be why they don't mention it to me?

 

[rousemark]

Curiosity doesn't necessitate need,

I know you are aware of this but some may not know that the purpose of a mailer is to do just that. It is not to establish need but to pique a person's curiosity enough that they will let you in the door.. Once in the door, it is the agents job to establish need and provide the solution to that need.

 

[TxJeffH]

Saw this:
Lincoln Heritage -$10,000 77 Female
Non tobacco - $115.90
Tobacco - $125.20

Foresters 77 female
Non Tobacco $81.90
Tobacco $105.53

Checked this at GPM Life
$10,000 F 77
No Tobacco $79.70 Mo (EFT draft)

Tobacco $110.54 Mo (EFT draft)

Just goes to show that when you're comparing, somebody can always beat you and you can always beat somebody else.

The worst thing you can do is keep changing companies so that you never build anything for yourself as a result of your hard work and you're not at the company the beneficiary needs help with when a policyholder dies.

 

[theinsuranceman]

They were $28 each back when I got them from LH. I'm sure they have gone up. They were the very worst leads I've ever worked.. The people claimed they didn't call and you had no verification.

Every agent I knew with LH at the time hated the TV leads. ome wouldn't even take them.

I'm not working LH TV leads. I'm working Sr Life TV leads. The quality may be somewhat dependent on the TV program that the TV commercial runs on.

Some people fail with TV leads and some succeed....just like Dir. Mail leads.......just like tele-marketed leads.....just like cold calling.......just like direct transfers, just like any kinda lead out there.

There ain't no magic leads. Otherwise all the Co.'s and agencies in the country would already be using them.

 

[Justin Bilyj]

I was thinking they were like Direct Transfer Leads...
Sounds more like a vm lead. How many opt ins I wonder..

 

[rousemark]

Saw this:
Lincoln Heritage -$10,000 77 Female
Non tobacco - $115.90
Tobacco - $125.20

Foresters 77 female
Non Tobacco $81.90
Tobacco $105.53

Checked this at GPM Life
$10,000 F 77
No Tobacco $79.70 Mo (EFT draft)

Tobacco $110.54 Mo (EFT draft)

Just goes to show that when you're comparing, somebody can always beat you and you can always beat somebody else.

The worst thing you can do is keep changing companies so that you never build anything for yourself as a result of your hard work and you're not at the company the beneficiary needs help with when a policyholder dies.

Lafayette: $77.50 and $92.82

 

[tins]

Lafayette: $77.50 and $92.82

Wester Catholic Union: $50.59 & $56.12 (tob)

 

[Rearden]

I know you are aware of this but some may not know that the purpose of a mailer is to do just that. It is not to establish need but to pique a person's curiosity enough that they will let you in the door.. Once in the door, it is the agents job to establish need and provide the solution to that need.

Right, I understand the concept of the mailer.

I know some folks will back me up on this -- especially those who work the direct mail FE medium...

Of the 500+ doors I've knocked in the last 9 months... the ones that let me in *have* the need already. I don't need to sell them on needing life/burial insurance. Incidentally, those are the ones who are happy to let me in and do my thing.

What I do need to sell them on is the *concept* -- why having a final expense whole life policy is most likely the best choice for covering any final expenses.

So... if there's no *need* -- of which I can't give them -- then my being there is pointless.

Bottom line... not only are people inundated weekly if not daily by these incestuous marketing pieces, the campaign concept attracts those *with* and *without* need, of which I say -- for me at least -- *without* need accounts for 50%-60% of leads.

My point is about the marketing concept -- if we assume people we eventually sell anyway already recognized some level of need for life insurance... why not create a piece that pulls the strings of those who actually do need it? You know, like actually mentioning the benefit of the program *in* the actual direct mail piece.

You don't see AARP... Colonial Penn... Mutual of Omaha... using pieces like we do.

 

[rousemark]

Right, I understand the concept of the mailer.

I know some folks will back me up on this -- especially those who work the direct mail FE medium...

Of the 500+ doors I've knocked in the last 9 months... the ones that let me in *have* the need already. I don't need to sell them on needing life/burial insurance. Incidentally, those are the ones who are happy to let me in and do my thing.

What I do need to sell them on is the *concept* -- why having a final expense whole life policy is most likely the best choice for covering any final expenses.

So... if there's no *need* -- of which I can't give them -- then my being there is pointless.

Bottom line... not only are people inundated weekly if not daily by these incestuous marketing pieces, the campaign concept attracts those *with* and *without* need, of which I say -- for me at least -- *without* need accounts for 50%-60% of leads.

My point is about the marketing concept -- if we assume people we eventually sell anyway already recognized some level of need for life insurance... why not create a piece that pulls the strings of those who actually do need it? You know, like actually mentioning the benefit of the program *in* the actual direct mail piece.

You don't see AARP... Colonial Penn... Mutual of Omaha... using pieces like we do.

Something like this one?

 

[Rearden]

Yup, much better......