Kicker
Expert
I do not sell P&C, but I may have something to offer here.
The pain of her switching to your company is greater than the pain of staying where she is currently and paying a higher premium. It's our job to paint that picture of pain for her.
Also, I am wondering if you could switch your presentation to make it sound as if everyone renewing their AAA membership this year gets a free rate review. This way you aren't asking for a quote, your telling her that she gets it for free.
I suggest reading the book titled "The Wedge". I read it a few months ago and it really helped me out in some of these situations.
The pain of her switching to your company is greater than the pain of staying where she is currently and paying a higher premium. It's our job to paint that picture of pain for her.
Also, I am wondering if you could switch your presentation to make it sound as if everyone renewing their AAA membership this year gets a free rate review. This way you aren't asking for a quote, your telling her that she gets it for free.
I suggest reading the book titled "The Wedge". I read it a few months ago and it really helped me out in some of these situations.