superwebagent
Expert
- 20
think it will work out well for you.
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I agree with much of the advice submitted here. We would usually combine these tactics to maximize the effect. If you have the energy to expend, both new dedicated sites per LOB and the use of multiple landing pages tied to good SEO and analytics practices should help.
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I am curious whatever worked out, having the website on the same or different site, I think a new site but have a link to old site somewhere but that was just my guess, looks like it was a long time ago...