I would like start off thanking some of the regular participants...for some great info! I'm going back into the field after a 8 year lay-off. I sold in the Mortgage Protection Market for 7 years, running up to 20 appointments a week on average. With the mortgage cash in 2008, I went off in a different direction. I'm going to give it a shot in the FE marketplace... Looking for a realistic goals and expectations on conversion rate, return rate as well as income goals. Marketing Plan: - Mailing 3,000 mailers a week. - Cost factor of 375.00 per thousand. - Contract levels are at 120% level on most carriers. - Experienced appointment setter and I will be "Door Knockin" - In the field 5 days a week. My filtered data: - Income 20K-50K - Ages 61-76 - Women only (live in South Jersey/Philly area) so the data count is high. Thanks in advance!