- 14,808
And I'm not talking about three or four different internet lead companies - I'm talking about 3 or 4 different marketing sources.
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My message wasn't intended to be a personal attack on peeler by any means.
The fact of the matter is, when you work with a lead company, you are effectively outsourcing your advertising efforts to a third party. Why? Because it's less risky. You don't have to spend $5k, $10k or $50k to produce a radio, tv, or well-designed print campaign, then spend a high monthly fee to place and run the ad...and then pray that it works.
With lead providers you have the flexibility to buy leads on a pay for performance model, take on zero risk, and acquire leads on your time - within your budget.
When I say that it might not be for you, it's not an attack. We have customers that love the service and purchase 10, 20, up to 500 calls per day with no complaints. It fits their business needs, their sales approach, and they acquire calls at a price lower than they can achieve on their own. And to top it off they are able to meet or exceed their cost per acquisition goals. We have a productive business relationship.
We need to understand the fundamentals of marketing - not every lead converts and its a numbers game. Vimo's job is to put our clients in a position to be successful. If one broker has a broader mix of products, a more effective sales approach, and a high close rate, they will pay more for calls and order more of them.
If we advertise in the yellow pages and get a call that's an auto-decline, can we call to get a credit on our monthly subscription? I know I can't call Google if someone clicks on our site, calls and asks for auto insurance. You'd be amazed at the amount of calls we screen out of VimoLive.
Come to think of it, google is right down the road. Maybe I'll walk over and demand a credit to my account.
I don't check this site every day, but you can always get a response if you contact your representative at Vimo with questions.
I'm certainly hoping the same people going ape **** over a single bad live transfer lead......