What year did agents start using DM

Jan 12, 2018

  1. indiana260
    Offline

    indiana260 Guru

    Posts:
    1,067
    Likes Received:
    11
    I am doing some research for a marketing idea. Does anyone know about when agents began running DM leads for FE?

    Thanks
     
  2. Thedude
    Offline

    Thedude Guru

    Posts:
    941
    Likes Received:
    110
  3. kuhn123
    Offline

    kuhn123 Guru

    Posts:
    320
    Likes Received:
    8
    State:
    Missouri
    To my knowledge, DM pieces for FE evolved from what used to be inserts included in local newspapers. Not positive on what year(s) the transition from newspapers to USPS took place as it was before my time, but I can hook you with some of the guys who ushered in the transition if you want to talk to them.
     
  4. rousemark
    Online

    rousemark Still Here!

    Posts:
    13,543
    Likes Received:
    307
    State:
    Tennessee
    I think it has been around a long, long time but the first I met anyone doing it was in the early 80s.
     
    DayTimer likes this.
  5. Newby
    Offline

    Newby Guru

    Posts:
    13,568
    Likes Received:
    155
    State:
    Indiana
    The first time I noticed the type that is used today was in 1998. But I just never paid any attention before that.

    I remember the first time I saw one. I thought What kind of person would mail that thing in?
     
    DayTimer likes this.
  6. shonceman
    Online

    shonceman Guru

    Posts:
    770
    Likes Received:
    91
    State:
    Texas
    I think I started using them in about 1994 or 5. Man, those were the days! 2% returns was the norm. One time I dropped 1,000 pieces and got back 96 responses!
     
  7. PA Bill
    Online

    PA Bill Guru

    Posts:
    1,527
    Likes Received:
    29
    State:
    Pennsylvania
    The "My People" type of person.:yes::laugh:
     
    shonceman and WinoBlues like this.
  8. mudhound
    Offline

    mudhound Guru

    Posts:
    418
    Likes Received:
    8
    State:
    Tennessee
    my guess is around 1980 to 1989 or so???
     
  9. senior-advisor-indiana
    Online

    senior-advisor-indiana Guru

    Posts:
    11,150
    Likes Received:
    14
    State:
    Indiana
  10. rousemark
    Online

    rousemark Still Here!

    Posts:
    13,543
    Likes Received:
    307
    State:
    Tennessee
    The rest of us aren't as old as you and Rick.. can't remember that far back.. :nah:
     
Loading...

Share This Page