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I think DHK was trying to throw some humor into his advise. I don't think he expected anyone to bring their Bible & preach a sermon on life insurance. Haha!
But, if you're in front of a church, it's only make sense to tie it in to the service in some way. Know your audience!
I've been asked to speak to several church groups. I would never in a million years talk religion to them because I dont spring that kind of stuff on anyone. I would be repulsed if another business person did that to me in a church setting or any setting.
As with speaking to any group if you keep the presentation short, sweet and informative and get to the real good part quickly (the questions from the audiance) you will always do great.