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Im not saying you're wrong JD, I certainly dont have live exp yet...and Ive written down or took mental notes of a lot of advice on here so far. But I dont think thats the only FE market, cause if thats the case why would equita recommend that for Calif agents who've worked here before AND how is that guy Alan Benedict being doing it here 15yrs & in his training specifically says go after 55-80yr olds & an income of 15-50k...he must know something!!
EFES does not filter for income on ther mailers. I do know of Alan Benedict and I know he says he works about 50 leads per week and doorknocks them all.
If you are willling to pay for filtered leads you can work wahtever demographic you want. I could do my own mailers and put a $50,000 per year income filter on them and only work those. I would be in much better neighborhoods then. I would estimate that leads like that would cost over $200 each. ould you like 20 of those every week? That's a nice $4000 each week for leads.
I'm in the process of doing my taxes now and I have my lead bill for 2011 from EFES. I spent less than $9000 for leads all year. I sure as heck don't want to pay $200,000 for leads. Or, in my case it would be $150000 since I get 15 per week.
If people are telling you that the FE demograchic is $15000 and up, it would be best to find an upline that will tell you the truth.