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Whatever makes you sleep at night. You expecting agents to set 10 to 15 appointments off of 20 leads is downright comical. 25 an appt.
You really need to get with an IMO that can train you. But I get the skepticism. The first time I was on a training call with Travis, which was around Sept, 2008, and he said every agent should be setting 10 appointments from 15 leads I told him him he was FOS.
I learned that he was doing just that and now, here I am, over 6 years later saying the same thing.
it's not unusual at all for agents to set appointments on 70% of their leads. I know many in the FEX organization that do that. I also know many in the 360 organization that do that and other IMO's as well.