Lead Closing Ratio

Whatever makes you sleep at night. You expecting agents to set 10 to 15 appointments off of 20 leads is downright comical. 25 an appt.



You really need to get with an IMO that can train you. But I get the skepticism. The first time I was on a training call with Travis, which was around Sept, 2008, and he said every agent should be setting 10 appointments from 15 leads I told him him he was FOS.

I learned that he was doing just that and now, here I am, over 6 years later saying the same thing.

it's not unusual at all for agents to set appointments on 70% of their leads. I know many in the FEX organization that do that. I also know many in the 360 organization that do that and other IMO's as well.
 
You really need to get with an IMO that can train you. But I get the skepticism. The first time I was on a training call with Travis, which was around Sept, 2008, and he said every agent should be setting 10 appointments from 15 leads I told him him he was FOS. I learned that he was doing just that and now, here I am, over 6 years later saying the same thing. it's not unusual at all for agents to set appointments on 70% of their leads. I know many in the FEX organization that do that. I also know many in the 360 organization that do that and other IMO's as well.

I feel sorry for him. He has no idea of what is possible in terms of production
 
Idk where you are but a new agent should never expect to just call 20 leads. Set 10 appointments and sell 4 5 policies. Not gonna happen!!! I've used final expense connection too

I sure hope most new agents know enough not to take your "advice".... 20/10/5 on leads should be very doable. .
 
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Haha...I knew it! I always suspected that JD was a marketeer.:yes:


I guess that means that Fex has The 3 Marketeers.

It's time for this 30 to 40 closing rate from phone appointments myth needs to be called out. That's all I am trying to do here.
 
It's time for this 30 to 40 closing rate from phone appointments myth needs to be called out. That's all I am trying to do here.

It's not a myth. But you are changing the argument. You went from arguing 25% to now 30-40%.

The very best agents close in the 30% range. The good agents are in the 25% range.

At EFES they only had 2 agents above 40% for a year out of all their agents.

So, while the 40% is not a myth, it's pretty damn rare.

Again, you should get with a proper FE IMO and learn this stuff. You are going down the wrong path now.
 
It's time for this 30 to 40 closing rate from phone appointments myth needs to be called out. That's all I am trying to do here.

I said I'd take your bet. With one caveat, they have to be in my territory. I'm not setting appointments for you lol.
 
It's time for this 30 to 40 closing rate from phone appointments myth needs to be called out. That's all I am trying to do here.

Your math, your comprehension, or both suck.

Leads to Appointment ratio
Appointment to Close ratio
Leads to Close ratio

List your creds: How long in the business? What are your numbers on the above three ratios? What can an average agent expect?

If you want to call out BS, back it up with fact, not more BS.
 
Good debate. Thank you.

It's good to see both sides.

Does anyone have feedback based on the leads they are running? I'm deep into making a plan.

How far off do you think my numbers are?
I am only 4months in.
Fixed lead (states insurance): 23%
Dropped lead (no insurance stated): 20%
Phone leads: 20%
Aged leads: 15%

I am trying to make a realistic plan assuming I'm relatively new. . This is not about finding "peak" results. In fact, I will probably dumb down responses for my own benefit.

If you think I'm dumbing down too much, or not enough, please advise.
 
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