I have a company that puts in writing for me and my agents a 1.7% guarantee on every 1000 piece mailer dropped. Agency wide I'm getting 2.4% in parts of NC I'm getting over 3%. My cost is 400 per 1000
That is an awesome return rate and a no brainer to do your own mail. Paying $25 a lead and having a contract between 60 and 90% is horrible. I have also had agents tell me they feel like these leads are given to multiple agents as well.